Privacy

Privacy Policy

This is a practical first-draft privacy page for the Keystone V2 MVP. It explains what information Keystone may collect and how it is used when someone submits an assessment or gets in touch.

Collected information

What data Keystone may collect

  • Name, email address, phone number, and location details provided through the assessment form.
  • Business details, goals, budgets, bottlenecks, and other context shared through forms or email.
  • Basic website analytics, referral source information, and UTM tags where available.
  • Records of communications related to diagnostics, proposals, builds, and support discussions.

Purpose

Why Keystone may collect it

  • To review whether Keystone is the right fit for the enquiry.
  • To recommend the right next step, such as a Founder Assessment, Growth Diagnostic, blueprint, build, or support conversation.
  • To respond to assessment requests, send follow-up communication, and manage future client work.
  • To understand which pages and calls to action are useful so the website can be improved over time.

Storage and sharing

Submitted data may be stored in future systems such as forms tooling, email platforms, CRM/database tools, and automation tools used by Keystone to manage enquiries and service delivery. Data should only be shared with service providers that support the operation of the business and only where reasonably necessary.

Keystone should not sell personal data. If service providers are used, they may process data according to their own policies and infrastructure.

Retention, rights, and contact

Assessment submissions and related business correspondence may be kept for as long as reasonably necessary to review the enquiry, manage ongoing conversations, keep records, or comply with legal obligations.

If you want to request access, correction, or deletion of information you have shared, contact Keystone directly through the assessment route or agreed communication channel.

Tracking and communication

Cookies, analytics, and email communication

The MVP may use lightweight analytics and future tracking scripts to understand which pages are visited and which calls to action are used. If email communication is initiated, follow-up messages may be sent about the assessment request and next suitable step. Before launch, this draft should be reviewed against the final tooling stack, final domain, and the jurisdictions where Keystone operates.